The Hamsta World brand has teamed up with Yonghe King, one of China’s most popular Chinese food chains, to launch a first-ever collaboration featuring the plush in a special kids’ meal promotion.
Starting the first week of July, families can enjoy a summer meal at any of the 500+ participating Yonghe King locations nationwide and receive an exclusive Hamsta plush toy through a special exchange offer.
The partnership marks Hamsta’s debut in the kids’ meal category, bringing the character to life for younger fans and their parents in a fun, interactive dining experience.
“We’re thrilled to bring Hamsta to Yonghe King for this special summer campaign,” commented Saskia Keiser, creator of Hamsta World. “This is our first collaboration with a Chinese QSR brand in the kids’ meal space, and we are happy to partner with Yonghe King. I’m especially proud to contribute to a campaign that encourages balanced and enjoyable meal experiences for children.”
Toni Qiu, partner of Happy Ink Licent, continued: “We hope families across the country will enjoy the delicious food and joy at Yonghe King, and, of course, Join Da Fun!”