Oral care brand, Sensodyne has partnered with Hamsta World once again, releasing a new music video of the ‘Happy Brushing Song’ to coincide with the arrival of a fresh peach flavour.
Cosmo Polly stars in the new video, along with Blue Barry, Cotton Kelly and Sum, paired with colourful animations, as it looks to reinforce the core message of ‘1000 PPM sufficient fluoride for cavity prevention’ and promoting the healthy concept of ‘easy two-minute brushing’.
The toothpaste series is divided into a special care formula for the primary tooth stage (ages 2-6, strawberry flavour) and a special care formula for the mixed dentition stage (ages 6-12, peach flavour).
The Hamsta x Sensodyne Kids series products will be available simultaneously in tens of thousands of stores nationwide. To celebrate the new product launch, families can recreate the experience online by joining the meet and greet events video clipped with the giant Hamsta Happy Oral Doctor advertisements in subway stations across Beijing, Shanghai, Guangzhou and other cities.
“We are thrilled to continue our partnership with Sensodyne for a second year, transforming the daily activity of brushing teeth into a moment full of joy,” commented Saskia Keiser, creator of Hamsta World and founder of Happy Ink. “At Hamsta World, we firmly believe that happiness starts with a smile. Helping children develop healthy habits through bright smiles makes my creative work even more rewarding.”
Toni, a partner of Licent, Hamsta’s JV in China, added: “This marks another collaboration between Hamsta and Sensodyne Kids Toothpaste, featuring a song performed in Chinese. We hope our ‘Happy Brushing Song’ will resonate with children and be sung around the world. This partnership combines fun storytelling with positive habit formation, providing an enjoyable and accessible way to support children’s health.”